The hardest working font in Manhattan

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The hardest working font in Manhattan:

In 2007, on my first trip to New York City, I grabbed a brand-new DSLR camera and photographed all the fonts I was supposed to love. I admired American Typewriter in all of the I <3 NYC logos, watched Akzidenz Grotesk and Helvetica fighting over the subway signs, and even caught an occasional appearance of the flawlessly-named Gotham, still a year before it skyrocketed in popularity via Barack Obama’s first campaign.

But there was one font I didn’t even notice, even though it was everywhere around me.

Last year in New York, I walked over 100 miles and took thousands of photos of one and one font only.

The font’s name is Gorton.

1 Comment

  1. What an amazing deep dive. The writing and photos as much as the subject matter. I loved learning about the Leroy lettering set and stencils, such a geeky topic since like a well-crafted website most people don’t notice lettering unless it’s incorrect or not legible.

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