I was traveling recently and picked up a bottle of Just Ice Tea while waiting to board, only to notice a typo on the label!
(I don’t usually make a habit of reading my beverage labels so closely, but I hadn’t heard of Just Ice Tea and was excited to learn it is a new brand from Honest Tea founder Seth Goldman, created in the same spirit as Honest. Seth was a regular subject of and contributor to Inc. in my time working there.)
I also don’t usually make it a priority to report typos to brands, but with time to kill before my flight, I sent a quick note to their customer service team. They were appreciative, of course, and even sent me some thank-you swag.
Lesson learned: if you see something, say something!
