An interview with Tobias Frere-Jones on the origins of the Gotham typeface:
What can be written about Gotham that hasn’t already been published? The typeface, commissioned by GQ Magazine in the early 2000s, is now so ubiquitous it has become part of the visual landscape and can be seen all over the world from Manhattan to Melbourne, Bangkok to Buenos Aires.
via Dan
The hardest working font in Manhattan:
In 2007, on my first trip to New York City, I grabbed a brand-new DSLR camera and photographed all the fonts I was supposed to love. I admired American Typewriter in all of the I <3 NYC logos, watched Akzidenz Grotesk and Helvetica fighting over the subway signs, and even caught an occasional appearance of the flawlessly-named Gotham, still a year before it skyrocketed in popularity via Barack Obama’s first campaign.
But there was one font I didn’t even notice, even though it was everywhere around me.
Last year in New York, I walked over 100 miles and took thousands of photos of one and one font only.
The font’s name is Gorton.
Have you ever had a moment where you knew a site used Typekit but you didn’t recognize the fonts? I know I have.
Me too. No longer!