{"id":21537,"date":"2025-09-11T22:43:01","date_gmt":"2025-09-12T02:43:01","guid":{"rendered":"https:\/\/paulmaiorana.com\/notes\/?p=21537"},"modified":"2025-09-11T22:43:01","modified_gmt":"2025-09-12T02:43:01","slug":"the-hardest-working-font-in-manhattan","status":"publish","type":"post","link":"https:\/\/paulmaiorana.com\/notes\/2025\/09\/the-hardest-working-font-in-manhattan\/","title":{"rendered":"The hardest working font in Manhattan"},"content":{"rendered":"<p><a href=\"https:\/\/aresluna.org\/the-hardest-working-font-in-manhattan\/\">The hardest working font in Manhattan:<\/a><\/p>\n<blockquote><p>In 2007, on my first trip to New York City, I grabbed a brand-new DSLR camera and photographed all the fonts I was supposed to love. I admired American Typewriter in all of the I &lt;3 NYC logos, watched Akzidenz Grotesk and Helvetica fighting over the subway signs, and even caught an occasional appearance of the flawlessly-named Gotham, still a year before it skyrocketed in popularity via Barack Obama\u2019s first campaign.<\/p>\n<p>But there was one font I didn\u2019t even notice, even though it was everywhere around me.<\/p>\n<p>Last year in New York, I walked over 100 miles and took thousands of photos of one and one font only.<\/p>\n<p>The font\u2019s name is Gorton.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>The hardest working font in Manhattan: In 2007, on my first trip to New York City, I grabbed a brand-new DSLR camera and photographed all the fonts I was supposed to love. I admired American Typewriter in all of the I &lt;3 NYC logos, watched Akzidenz Grotesk and Helvetica fighting over the subway signs, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"link","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[232,92],"class_list":["post-21537","post","type-post","status-publish","format-link","hentry","category-uncategorized","tag-nyc","tag-typography","post_format-post-format-link"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1G65p-5Bn","jetpack_sharing_enabled":true,"jetpack_likes_enabled":false,"_links":{"self":[{"href":"https:\/\/paulmaiorana.com\/notes\/wp-json\/wp\/v2\/posts\/21537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paulmaiorana.com\/notes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paulmaiorana.com\/notes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paulmaiorana.com\/notes\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paulmaiorana.com\/notes\/wp-json\/wp\/v2\/comments?post=21537"}],"version-history":[{"count":1,"href":"https:\/\/paulmaiorana.com\/notes\/wp-json\/wp\/v2\/posts\/21537\/revisions"}],"predecessor-version":[{"id":21538,"href":"https:\/\/paulmaiorana.com\/notes\/wp-json\/wp\/v2\/posts\/21537\/revisions\/21538"}],"wp:attachment":[{"href":"https:\/\/paulmaiorana.com\/notes\/wp-json\/wp\/v2\/media?parent=21537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paulmaiorana.com\/notes\/wp-json\/wp\/v2\/categories?post=21537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paulmaiorana.com\/notes\/wp-json\/wp\/v2\/tags?post=21537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}